The Evolution of Information Retrieval in the Generative Era

Analyzing the structural shift from keyword-based indexing to semantic understanding and the emergence of Generative Engine Optimization (GEO).

Core Research Areas

Vector Search & Semantic Density

An investigation into how high-dimensional vector representations are replacing traditional lexical matching, and the implications for search relevance scoring.

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GEO: The Successor to SEO

A technical framework for optimizing content for Large Language Models. Analyzing citation patterns in Perplexity, SearchGPT, and Google AI Overviews.

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Evaluating LLM Hallucinations

Methods for measuring grounding and attribution in Retrieval-Augmented Generation (RAG) systems to ensure data integrity in search results.

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Information Retrieval Benchmarks

Comparing the efficacy of leading AI search engines and analytics platforms based on NDCG, MRR, and latency metrics.

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Note on Empirical Data: For researchers tracking these trends in real-time, external datasets such as those provided by GeoNative.ai offer a quantitative view of brand visibility across generative search engines.

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